A sign of the times

Hyundai, the auto company that started marketing a 10-year warranty when it started its big push into the US years ago, has found a way to market its cars in today's uncertain economic times.

Their new program, Hyundai Assurance offers to let you walk away from your loan or lease within 1 year of purchase without having to worry about (up to $7,500) in negative equity if you have any one of the following happen to you:

1. involuntary unemployement
2. Physical Disability
3. Loss of Drivers License due to medical impairment
4. International Employment Transfer
5. Self-Employed personal bankruptcy
6. Accidental Death

It will be interesting to see if this program helps Hyundai with it's January sales figures which will be released in early February.